Colors

[Munkay]

Similarly, you're sure to notice that when businesses try to suit their colors to our varied inner eyes, they consistently match the product they wish to sell, and it's background setting, to the targeted customer profile.

Cheerios!

On the first day of one of the first classes my friend took towards a marketing design degree, the instructor took the whole class to explain the psychology behind the Cheerio's box. Most of it was about color theory, and why the yellow works.

Frankly it scares me that people spend time researching psychological reactions to box packaging.

Cheers,

Munk